Why invest in us
Nokian Tyres creates long-term value for its shareholders by focusing on profitable growth, operational efficiency, and innovation to maintain a competitive edge in evolving markets.
Nokian Tyres is a leading premium tire manufacturer in the Nordics and seeks growth in North America and Central Europe. Our product portfolio includes tires for passenger cars and SUVs as well as heavy tires for sectors such as forestry and agriculture. The group includes Vianor tire and car service chain, which further strengthens the Nokian Tyres brand by ensuring best-in-class distribution and service in the Nordics.
1. Driving profitable growth through high-value segments
In the long-term, Nokian Tyres aims to reach EUR 2 billion in net sales and a segments operating margin of approximately 15%. Growth is driven by a focus on high-value segments, where our technology leadership and brand give us a competitive edge. These segments include premium winter and all-season tires and selected heavy tire categories.
To support net sales and profitability growth, we focus on strengthening our premium position, especially in growth markets, and making the Nokian Tyres brand an even more attractive choice for consumers. From inventing the world’s first winter tire to our latest product launches, innovation has always been the cornerstone of our success. The development of safe and high-performing products for demanding conditions will continue to be the key engine of our growth.
2. Investment phase completion supports cash flow
Over the past few years, Nokian Tyres has undergone a major transformation. Following the exit from Russia (2023–2025), we have invested approximately EUR 800 million to rebuild capacity and position the company for long-term growth. This significant investment phase is now nearing completion, which paves the way for improved cash generation and greater balance sheet strength.
Going forward, capital will be primarily allocated to organic growth and dividend payments to shareholders. According to Nokian Tyres’ dividend policy, we target to pay a dividend of at least 50% of net earnings.
3. Modern manufacturing network enables efficient production
With expanded capacity in Finland and the United States, and a new, state-of-the-art factory in Romania, we now operate a more balanced and resilient manufacturing footprint. Local-for-local model enhances supply chain flexibility and allows faster response to changing market needs.
Advanced production technology and automation across our facilities further enhances efficiency and cost competitiveness. At the same time, we are reducing fixed costs through scaling and are optimizing procurement and purchasing processes to support long-term margin improvement.
4. Sustainability at the core of the business
Nokian Tyres is a sustainability forerunner within the tire industry. We are committed to making the world a safer place to drive, live, and work – now and for future generations. To achieve this, we are, among other things, aiming to increase the share of recycled or renewable raw materials in its tires by 50% by 2030 and reduce absolute Scope 1 and 2 emissions by 42% from 2022 levels by 2030. In the long term, the company’s goal is to reach net-zero greenhouse gas emissions by 2050.
To support these goals, we have built the world’s first full-scale zero CO₂ emission tire factory and continue to work on reducing our environmental impact across the entire lifecycle of our products from raw material sourcing to end-of-life recycling.
We make the world safer by reinventing tires, and how they are made, over and over again
Nokian Tyres purpose
Nokian Tyres passenger car tires are mainly sold in the replacement tire market, selling tires to consumers via dealers. According to Global Data, the size of the replacement tire market for passenger car tires, SUV tires, and pick-up truck tires in Nokian Tyres’ primary markets in the Nordic countries, Central Europe, and North America amounted to approximately 600 million tires. The U.S. Tire Manufacturers Association (USTMA) estimates that the North American market covers nearly half of the total market. In addition to Nokian Tyres, companies like Bridgestone, Michelin, Goodyear, Continental and Pirelli operate on these markets.