New Era of Winter Driving
Nokian Tyres Hakkapeliitta 01 with on-demand grip
The world’s first studded winter tire that automatically adjusts to changes in temperature.
Read more about Hakkapeliitta 01 in the press release Listen to the global info callWe reinvent tires
Nokian Tyres' purpose is to make the world safer by reinventing tires, and how they are made, over and over again. We develop and manufacture premium tires for passenger cars, trucks and heavy machinery. Our Vianor chain provides tire and car services for people and for businesses.
Nokian Tyres in numbers
1.4
EUR billion
Net sales at the end of 2025
91.3
EUR million
Segments operating profit
4,000
professionals
globally
47
countries
where our products are sold
Latest releases
Nokian Tyres Annual Report 2025 published
A new era of winter driving begins: Nokian Tyres launches entirely new type of studded winter tire that automatically adapts to changes in temperature
Nokian Tyres’ factory in Romania earns LEED Gold certification as the first tire factory in the world
Two legends of the north, one perfect match
We have joined forces with Finnish Formula 1 legend Kimi Räikkönen. Both built for extremes and share the DNA for uncompromising performance, some collaborations just make sense.
Timing is everything
Timing matters, and when it comes to sustainability, the stakes are global. If we wait too long to cut emissions or switch to smarter materials, we won’t just miss the moment – we’ll miss the road ahead.
Joining the world of ice hockey
We are proud to be an Official Sponsor of the 2026 and 2027 IIHF Ice Hockey World Championships, the world’s largest annual winter sports event.
Nokian Tyres as an investment
Nokian Tyres is investing in profitable growth with the aim of achieving EUR 2 billion in net sales while committing to delivering sustainable shareholder value.
Our stories
40 years of innovation above the Arctic Circle
During the tire development process, tires are carefully tested to meet the demands of drivers in different regions. Testing ensures that tires are reliable in every driving condition imaginable.
Four decades of White Hell: the Ivalo test center celebrates its 40th anniversary
The 40-year-old center is the largest and most diverse winter tire testing environment in the world.
Not a Sprint but a Marathon: An expert panel explored keys to a winning EU consortium at Nokian Tyres FUTUREPROOF ecosystem event
Nokian Tyres welcomed FUTUREPROOF ecosystem members to its first networking event.
Safety through
People
Safety isn't a job for those taking the easy way out. It calls for skilled professionals uniting as a dedicated team that takes pride and honor in the end-result.
Heritage
Born under the Arctic sun, far from perfect weather and roads, it’s in our Nordic nature to design solutions that ensure peace of mind in all conditions.
Innovation
As the tire industry pioneer, we keep ahead of the changing world with new innovations, continuous development and exceeding highest of standards.
Sustainability
Committed to making smarter choices for our surroundings, we set example in responsibility. A safer place to not only drive, but work and live; generations on.
