CEO's review
Nokian Tyres' President and CEO Paolo Pompei on April 22, 2026:
“In January–March 2026, Nokian Tyres increased net sales across all regions, while operating profit improved significantly. This marked the fourth consecutive quarter of year-over-year improvement in both sales and operating profit, demonstrating that our disciplined strategy execution is delivering tangible results. At the same time, we are continuously strengthening our premium positioning in the market and improving efficiency through multiple initiatives across our operations and manufacturing sites. Passenger Car Tyres was the primary driver of the result improvement with 9.1% net sales growth in comparable currencies, reflecting consumer trust in our brand. Heavy Tyres delivered a solid and stable performance.
The most exciting highlight of the quarter was the launch of the Nokian Tyres Hakkapeliitta 01. This product represents not only our latest technological breakthrough, but also one of the most significant innovations in winter tire technology in decades. With this launch, we are raising the bar for the entire industry by introducing the studded winter tire that automatically adapts to temperature changes. Together with other flagship products released in the first quarter, such as Nokian Tyres Snowproof 3P, it highlights our strong innovation capability in premium winter tires and further strengthens our leadership in a segment that is central to our heritage and core business.
In Q1 2026, Nokian Tyres increased net sales across all regions
With the significant investment phase now behind us, our focus in 2026 and the years ahead is on sustainable, value-driven growth. The updated strategy and financial targets launched in February provide a clear direction through 2029. By then, as communicated at the Capital Markets Day in February, we aim to improve profitability by more than EUR 200 million through commercial actions and efficiency improvement initiatives. At the same time, cash flow is improving and capital expenditure is returning to normalized levels, enhancing our financial flexibility going forward.
Looking ahead, market uncertainty and geopolitical tensions are likely to persist. We are closely monitoring developments and evaluating multiple scenarios. With a more balanced manufacturing footprint, tight cost control, and ongoing commercial and efficiency improvement initiatives, Nokian Tyres is well positioned to manage continued uncertainty in the global economy.”