About us
Lead the world to drive smarter
This section gives you an overview of Nokian Tyres. Get to know more about where we came from, what drives us forward, our business and strategy and how we make it happen from ideas and innovation to testing and production.
Vision, purpose and values
We make the world safer by reinventing tires, and how they are made, over and over again.
Inspired by our northern heritage
Strategy
We firmly believe that our expertise in designing and manufacturing premium products will be increasingly valued, and as a sustainable tire company, our role will become even more significant.
Read moreBusiness units
Driven by our Nordic heritage, we manufacture innovative products for passenger cars, trucks, and heavy machinery, providing peace of mind for all conditions. Our Vianor chain specializes in tire and car services.
Read moreProduction
Make the world safer by reinventing tires, and how they are made, over and over again. We manufacture passenger car tires in its factories in Nokia, Finland and in Dayton, US. In 2025, we started commercial production in our factory in Oradea, Romania.
Read moreTogether we lead the journey to smarter driving for people and for businesses
Brand
We develop and manufacture premium tires for people who value safety, sustainability, and predictability.
Management and organization
This company is like its product; it reflects the passion and resilience of our people. We are made for demanding conditions.
History
Innovating for safer driving has been a key contributor to Nokian Tyres’ success ever since we invented the world’s first winter tire in 1934.
Latest articles
Four decades of White Hell: the Ivalo test center celebrates its 40th anniversary
The 40-year-old center is the largest and most diverse winter tire testing environment in the world.
Not a Sprint but a Marathon: An expert panel explored keys to a winning EU consortium at Nokian Tyres FUTUREPROOF ecosystem event
Nokian Tyres welcomed FUTUREPROOF ecosystem members to its first networking event.
Proper storage keeps tires safer for longer
Proper tire storage is part of safe driving and one of the most important ways to extend the tire's lifespan.
Latest news
Nokian Tyres celebrates 40th anniversary of Ivalo test center, the largest winter tire test facility in the world
Nokian Tyres plc - Commencement of new long-term share-based incentive plan targeted to key employees
Nokian Tyres plc – Payment of share-based rewards under Nokian Tyres’ long-term incentive plans