Making the unpredictable predictable
Nokian Tyres’ strength lies in deep experience with extreme weather conditions. Making the unpredictable predictable in any weather condition reflects our heritage and direction.
“Over the past years, Nokian Tyres has navigated the most significant transformations in its history. This period has been a complete strategic reset as we rebuilt the new Nokian Tyres platform. As we now enter the next phase of our development, we will refocus on sustainable, value‑driven growth. This positions us to take better control of the unpredictable also in the future and will reduce our exposure to geopolitical risks”.
President and CEO Paolo Pompei
Nokian Tyres strategic market segments
- Passenger Car Tyres: market‑leading position in winter tires and above‑market growth in all‑season and all‑weather segments.
- Heavy Tyres: above‑market growth in agricultural and forestry tires.
- Vianor: a key enabler in Europe, serving as a sales and service channel for both passenger car and heavy tires.
Nokian Tyres is a focused, niche player in the global passenger car and heavy tire markets.
