CEO's review

Nokian Tyres' President and CEO Paolo Pompei commented on the company's results in Financial Statement Release 2024:

"In 2024, we continued our journey to rebuild Nokian Tyres. We advanced our growth strategy through strategic investments to increase capacity and strong innovation efforts to launch new products. Key milestones included opening the world’s first full-scale zero CO2 emission tire factory in Romania, which is getting ready for tire deliveries, completing the investment phase at our US factory, and introducing new sustainable materials to our tires. 

The net sales of Passenger Car Tyres increased in 2024 driven by a robust growth in Central Europe. In the Nordic countries, we continue in a strong position while further improvement is required in our North American business where the fourth quarter was particularly soft. Heavy Tyres performed well in a weak OE market."

"In 2025, we continue to focus on growth, driven by new innovative products and an even greater focus on generating value for consumers. At the same time, we will further sharpen our operations to increase productivity and efficiency while maintaining strict cost control. In recent years, we have invested significantly in advanced manufacturing technologies. By leveraging these assets and our strong innovation capabilities, we continue to deliver safe, sustainably manufactured and high-performing tires that meet the evolving consumer needs. The recent announcements of trade tariffs are causing uncertainty. We are analyzing the possible impacts of the tariffs and creating a strategy how to address them.

I am excited and honored to lead Nokian Tyres together with our talented personnel into our next phase of development."