Nokian Tyres Brand

Nokian Tyres is the world’s northernmost tire company with over 90 years of experience in vehicle tires. As the inventor of the winter tire and the expert of demanding conditions, Nokian Tyres is known for its world leading winter tires and forestry tires.

The brand’s frontrunning reputation in special tires and new, industry leading innovations and solutions facilitate Nokian Tyres brand growth and the sales of high-quality premium products globally. 

Corporate and commercial brand

Nokian Tyres focuses on one strong Masterbrand and operates with Nokian Tyres brand in the global business and with its various stakeholders. Nokian Tyres is the group’s company name as well as its corporate and commercial brand, and the umbrella employer brand.

The branded house architecture puts focus on building one Nokian Tyres brand. The company’s products are marketed by the Nokian Tyres brand name in all markets.

The group includes Vianor tire and car service chain operating under its own brand name Vianor. The group’s brand portfolio also includes the independent Nordman brand available in Nordic countries and in North America. Nordman is used for the company’s mid segment products that are offered to supplement the sales channel needs.

Fostering brand value

Nokian Tyres brand is aligned with the company’s strategy and ambitions, and in developing the company’s customer needs driven value offering. Nokian Tyres brand aligns with the values and needs of the modern consumers and customers in the market for premium tires.

Nokian Tyres brand reflects the company’s identity and purpose derived from its unique origin-based values, differentiators and drivers. This creates the foundation for Nokian Tyres brand distinctiveness, as well as guides brand consistency and brand clarity in the company’s long-term brand building to generate brand power. Nokian Tyres brand holds the generated, company success driving brand value from long-term brand building and its is continuously developed.

The strong brand core enables agile brand alignment in todays’ fast-changing world, global markets and customer needs to keep the brand both consistent and up-to-date. The spirit of the Nokian Tyres brand is progressive just like its frontrunning products. Nokian Tyres brand and the products offered by the brand name are continuously evolving, not only to meet customer needs but exceed them, and even transform expectations.

Making a safer journey by reinventing tires

We embrace our ideals of sustainability and safety in everything we do and position ourselves as the visionary leader. We safeguard life by making sustainable choices and through continuous innovation. We stay ahead of the curve in the changing world with the help of our visionary technologies and premium services.