Lead to future
Lead the world to drive smarter
Nokian Tyres' vision is to lead the world to drive smarter. We are proud of our role in the development of mobility and societies, but at the same time we are aware of the climate and environmental impacts of our entire industry and its value chain. That is why we started to tackle this challenge more than 20 years ago – well before the increase in regulation and general environmental awareness. Pioneering continues to be at the core of our strategy. To succeed, we need to challenge ourselves to do more and more – to reinvent the tire over and over again.
The three main lines that summarize our vision
Lead to Circularity
Our target is to increase the share of recycled or renewable raw materials in tires to 50 percent by 2030.
Explore the visionLead to Safety
As a manufacturer of high-quality tires, Nokian Tyres continuously emphasizes the utilization and development of new innovations that improve safety – that is, reinventing the tire, over and over again
Explore the visionLead to Zero
Nokian Tyres is an industry pioneer in climate change mitigation. Our goal is to have a fully climate-neutral tire – across the entire chain – available to customers in 2050.
Explore the vision