Article
We make the world safer: The consumer can trust that the best solution has been made for them
Vesa Laitinen works as Business Area Manager B2C at Vianor Oy in Finland
Vesa Laitinen works as Business Area Manager B2C at Vianor Oy in Finland, managing Vianor’s B2C sales and consumer experience. His duties include managing Vianor's B2C service center network, working closely with the customer contact center team, and he’s also responsible for Vianor's sales channels. What makes Vesa’s work meaningful?
“Mobility solutions are evident in consumers’ everyday lives, both in realizing professional goals and spending one’s free time. I sometimes like to challenge my colleagues to think how their daily work contributes to our purpose. Suffice to say that at Vianor, when we work closely with consumers and recommend the safest possible tires, our everyday work makes our purpose a reality.
“Safety and innovation are at the heart of all we do: we make the world safer by offering safe mobility solutions. In my personal life as a father, I am quite safety-oriented myself. The importance of safety is something surely everyone can agree on.”
Safety is for everyone
“When tires are safe for drivers, they are safe for those crossing the road. By always investing more in sustainability and keeping the bar high in workplace safety, we can make the world safer for all. To that end, we always do high-quality work and never makee unsafe decisions.
“Buying tires isn’t shopping in the traditional sense, but a necessity, so we’re always looking to remove barriers from that. As professionals, we take responsibility and recommend the most suitable tires. If there are two options, we always recommend the safer one. In addition to safe tires, we make other observations about the car. If an issue is found, professionals will fix it. We also instruct consumers on safe driving and share reminders about changing tires for winter.”
Constant development and trust
“To keep developing, it helps to have a general thirst for knowledge about business and different industries. It’s good to learn from others. I always ask the team to bring up examples of things that are done well somewhere else, so we could do that, too.
“Consumers’ sense of safety is enhanced by the satisfaction guarantee given to all tires purchased from us at Vianor. They can trust that the best solution has been made for them. Safety really is a comprehensive thing. Further safety and financial peace of mind are also provided, for example, by the Tire Guarantee for Nokian Tyres products, which allows the customer to replace an irreparable broken tire with a new one, free of charge.”
