Lead to Circularity: On a journey toward a smaller environmental footprint
The key task for Nokian Tyres in the promotion of the circular economy is to be involved in the development of new, innovative raw materials, to extend the life cycle of tires, and to improve the recycling of materials.
We are continuously seeking renewable and recycled alternatives for fossil-based and virgin raw materials to reduce the environmental impacts. We recognize that we cannot solve this alone, so we seek collaborations to help us eliminate virgin fossil raw materials from the industry. One of our key non-financial target is to increase the share of recycled and renewable raw materials in our tires to 50 percent by 2030.
New innovations in materials
Rubber, carbon black, steel, and specific chemicals have traditionally been key manufacturing materials for tires. At the moment, pioneers in the tire industry are seeking renewable and recycled alternatives for these fossil-based and virgin raw materials in order to reduce the environmental impacts.
No individual material can solve this challenge; instead, the key is to examine many alternative approaches and to seek solutions across industry boundaries. Nokian Tyres has been utilizing recycled rubber, carbon black, and steel in its products for a long time, and we introduced a concept tire containing 93 percent recycled and renewable materials already in 2022.
We recognize that we cannot solve this alone
Lead to Future
Nokian Tyres' vision is to lead the world to drive smarter. We have summarized our vision in three main lines: Lead to Circularity, Lead to Safety and Lead to Zero.
