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We make the world safer: Helping people stay safe on the road
Eva Clark works as a Web Content Specialist on the Nokian Tyres North America marketing team
Eva Clark works as a Web Content Specialist on the Nokian Tyres North America marketing team. Her job is to help ensure our range of stakeholders receive and understand our messages about products, technological innovations, campaigns and more. What are some of her insights?
“My work includes managing content and website development initiatives for our North American consumer and B2B websites, executing B2C and B2B email marketing programs, and writing email and SEO web content pieces. Our marketing team understands the importance of sending timely messaging in a manner that’s both easily digestible and customized for the recipients, such as tire dealers or end consumers. We consider where in North America those stakeholders are located and the weather conditions there so we can focus messaging on the most relevant products and features for them.”
“We take our responsibility of getting our messages out there seriously because our aim is always to help keep drivers and their families safe.”
Trustworthy innovations for safety
“Technology is always evolving and the opportunity to innovate for improved safety is ever-present. We strive to make the world safer, so we are constantly in pursuit of innovation. I think we do a great job of pushing the envelope to make our products exciting. We want loyal Nokian Tyres enthusiasts to come back for their next set of tires and be able to get something different, while knowing the core attributes they trust will still be there.”
“The loyalty we see from our customers reflects how effectively we execute our purpose. Tire dealers and consumers continue to trust our tires generation after generation because they believe in Nokian Tyres products and how our tires help them achieve their goal of staying safe on the road.”
Strong relationships boost reinvention
“It’s important for us to ensure our relationships with dealers are thriving and our message of safety resonates with them. Our team goes to consumer events across North America to spread the word about our brand and the value our tires provide. We have thoughtful discussions and listen to what the end consumer looks for in a tire. We then direct new, interested consumers to Nokian Tyres dealers local to them. It’s a full circle process.”
“We continuously develop in the pursuit of making the world safer. We gather feedback from consumers, dealers, employees, etc. and identify common feedback points, infuse extensive research and testing, and act on reinventing our tires. The aim is always to help keep drivers and their families safe.”
