Our stories
In our stories we take deeper dives into the world of tire making and tire makers. Explore the stories of Nokian Tyres beyond press releases. Join our journey!
Torille! Finland wins the 2026 IIHF Ice Hockey World Championship
Nokian Tyres was proud to serve as an Official Sponsor of the tournament. On behalf of our team around the world, Nokian Tyres President and CEO Paolo Pompei congratulates team Finland
The FREIMAN project aims to bring real value for the users of CTL forestry machines
To address the challenges of the remanufacturing process leading Finnish industry experts and researchers, including Nokian Tyres, launched the FREIMAN project.
Building Connections: Highlights from the first ever Annual FUTUREPROOF Ecosystem Event
We had the pleasure of welcoming our FUTUREPROOF ecosystem partners to our headquarters in Nokia, Finland for the first Annual FUTUREPROOF Ecosystem Event.
The First Annual FUTUREPROOF Ecosystem Event will be held on March 27 - Register now!
Our first annual FUTUREPROOF Ecosystem Event brings together organizations shaping the road ahead. Places are limited!
Another world’s first in winter driving
Nokian Tyres Hakkapeliitta® 01, the world’s first studded winter tire that automatically adjusts to temperature changes, ushers in a new era of winter driving.
40 years of innovation above the Arctic Circle
During the tire development process, tires are carefully tested to meet the demands of drivers in different regions. Testing ensures that tires are reliable in every driving condition imaginable.
Four decades of White Hell: the Ivalo test center celebrates its 40th anniversary
The 40-year-old center is the largest and most diverse winter tire testing environment in the world.

Lead to future
Our vision is to lead the world to drive smarter. We have three main lines that summarize our vision for the future.