Our stories
In our stories we take deeper dives into the world of tire making and tire makers. Explore the stories of Nokian Tyres beyond press releases. Join our journey!

Nokian Tyres to support alpine skier Erika Pykäläinen on her way to the Winter Olympics: "I've always been very competitive"
We are proud to support Finnish alpine skier Erika Pykäläinen for the 2025–2026 season. Erika’s sport demands complete control in extreme winter conditions – something we also know...

Joining the SDG Flag Day campaign in support of the UN Sustainable Development Goals
This week we join the global SDG Flag Day campaign to show our support for the UN's Sustainable Development Goals.

Lead to Circularity: On a journey toward a smaller environmental footprint
New raw materials, extending tire life cycle and improving its recycling are our key tasks.

Fun and games at Oradea factory Family Fest
We celebrated the very first Nokian Tyres Family Fest at our factory in Oradea, Romania.

Lead to Safety: Smart tires make work safer and more efficient
Tires are an important safety feature on a vehicle and will become especially important under demanding and rapidly changing conditions. This is part of Nokian Tyres’ special expertise.

Tire noise is the sum of many things, but it can also be influenced
For many drivers, tire noise is a big part of driving comfort. However, simulating tire noise is challenging, as it is affected by many things.

Efficiency and versatility guide the development of heavy tires
The efficiency and versatility of heavy-duty machinery and equipment are currently the most decisive factors in the development and use of heavy tires.

Lead to future
Our vision is to lead the world to drive smarter. We have three main lines that summarize our vision for the future.