Our stories
In our stories we take deeper dives into the world of tire making and tire makers. Explore the stories of Nokian Tyres beyond press releases. Join our journey!
Your winter tire guide: What to know before you buy
Winter is soon here, and many drivers are considering winter tires. Here are the top 3 most often heard questions and answers to those thinking about getting new winter tires this season.
The Nokian Tyres Green Step Ligna concept tire wins at the New Wood 2025 bioeconomy breakthrough competition
The Nokian Tyres Green Step Ligna concept tire, developed in collaboration with UPM, was named the winner of the 2025 New Wood competition.
Top 3 winter tire mistakes EV drivers make and how to avoid them
We have listed the three most common mistakes drivers of EVs make when choosing new winter tires – and how to avoid them.
Nokian Tyres to support alpine skier Erika Pykäläinen on her way to the Winter Olympics: "I've always been very competitive"
We are proud to support Finnish alpine skier Erika Pykäläinen for the 2025–2026 season. Erika’s sport demands complete control in extreme winter conditions – something we also know...
Joining the SDG Flag Day campaign in support of the UN Sustainable Development Goals
This week we join the global SDG Flag Day campaign to show our support for the UN's Sustainable Development Goals.
Lead to Circularity: On a journey toward a smaller environmental footprint
New raw materials, extending tire life cycle and improving its recycling are our key tasks.
Fun and games at Oradea factory Family Fest
We celebrated the very first Nokian Tyres Family Fest at our factory in Oradea, Romania.

Lead to future
Our vision is to lead the world to drive smarter. We have three main lines that summarize our vision for the future.