Our stories
In our stories we take deeper dives into the world of tire making and tire makers. Explore the stories of Nokian Tyres beyond press releases. Join our journey!
Building Connections: Highlights from the first ever Annual FUTUREPROOF Ecosystem Event
We had the pleasure of welcoming our FUTUREPROOF ecosystem partners to our headquarters in Nokia, Finland for the first Annual FUTUREPROOF Ecosystem Event.
The First Annual FUTUREPROOF Ecosystem Event will be held on March 27 - Register now!
Our first annual FUTUREPROOF Ecosystem Event brings together organizations shaping the road ahead. Places are limited!
Another world’s first in winter driving
Nokian Tyres Hakkapeliitta® 01, the world’s first studded winter tire that automatically adjusts to temperature changes, ushers in a new era of winter driving.
40 years of innovation above the Arctic Circle
During the tire development process, tires are carefully tested to meet the demands of drivers in different regions. Testing ensures that tires are reliable in every driving condition imaginable.
Four decades of White Hell: the Ivalo test center celebrates its 40th anniversary
The 40-year-old center is the largest and most diverse winter tire testing environment in the world.
Not a Sprint but a Marathon: An expert panel explored keys to a winning EU consortium at Nokian Tyres FUTUREPROOF ecosystem event
Nokian Tyres welcomed FUTUREPROOF ecosystem members to its first networking event.
Proper storage keeps tires safer for longer
Proper tire storage is part of safe driving and one of the most important ways to extend the tire's lifespan.

Lead to future
Our vision is to lead the world to drive smarter. We have three main lines that summarize our vision for the future.