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Our stories

In our stories we take deeper dives into the world of tire making and tire makers. Explore the stories of Nokian Tyres beyond press releases.  Join our journey!

79 results
Mar 30, 2026
Building Connections: Highlights from the first ever Annual FUTUREPROOF Ecosystem Event

We had the pleasure of welcoming our FUTUREPROOF ecosystem partners to our headquarters in Nokia, Finland for the first Annual FUTUREPROOF Ecosystem Event.

Mar 10, 2026
The First Annual FUTUREPROOF Ecosystem Event will be held on March 27 - Register now!

Our first annual FUTUREPROOF Ecosystem Event brings together organizations shaping the road ahead. Places are limited!

Mar 4, 2026
Another world’s first in winter driving

Nokian Tyres Hakkapeliitta® 01, the world’s first studded winter tire that automatically adjusts to temperature changes, ushers in a new era of winter driving.

Feb 23, 2026
40 years of innovation above the Arctic Circle

During the tire development process, tires are carefully tested to meet the demands of drivers in different regions. Testing ensures that tires are reliable in every driving condition imaginable.

Feb 16, 2026
Four decades of White Hell: the Ivalo test center celebrates its 40th anniversary

The 40-year-old center is the largest and most diverse winter tire testing environment in the world.

Feb 11, 2026
Not a Sprint but a Marathon: An expert panel explored keys to a winning EU consortium at Nokian Tyres FUTUREPROOF ecosystem event

Nokian Tyres welcomed FUTUREPROOF ecosystem members to its first networking event.

Feb 9, 2026
Proper storage keeps tires safer for longer

Proper tire storage is part of safe driving and one of the most important ways to extend the tire's lifespan.

Lead to future

Our vision is to lead the world to drive smarter. We have three main lines that summarize our vision for the future.