Press release
Nokian Tyres launches new all-season tire range for the Central European market, contains more renewable and recycled materials than before
Nokian Tyres plc Press Release March 5, 2025 at 12:00 p.m. EET
- Nokian Tyres launches the Nokian Tyres Seasonproof 2 all-season tire providing top-tier safety on snow and slush as well as exceptional performance and a smooth driving experience in summer.
- The tire range contains up to 38% of renewable, recycled and ISCC PLUS certified materials of which 2 % are ISCC PLUS mass balanced approach certified from bio-based, bio-circular and/or circular feedstock*. The launch is an important step for the company in reaching its non-financial target to increase the share of renewable and recycled raw materials in its products to 50% by the year 2030.
- It is also the first tire range in the market which is produced in the Nokian Tyres new Romania factory, the world’s first full-scale zero CO2 emission tire factory.
Year-round safety
The new Nokian Tyres Seasonproof 2 is an all-season tire developed to meet the needs of Central and South European drivers. The product range offers sizes for modern passenger cars, SUVs and CUV’s available for consumers by autumn 2025. All-season tires are designed to work safe in all four seasons in Central European conditions, and the Nokian Tyres Seasonproof 2 comes with the Snowflake symbol (3PMSF), which indicates that the tire has been officially approved for winter use.
“Central Europe is an important strategic growth area for Nokian Tyres. Nokian Tyres Seasonproof 2 is produced in our zero CO2 emission tire factory in Oradea, Romania close to the Central European consumers and customers. Furthermore, launching a tire range using up to 38% renewable, recycled and ISCC PLUS certified materials takes us significantly closer to our goal of using 50% renewable and recycled materials in our tires by 2030,” says Tommi Alhola, Senior Vice President of Passenger Car Tyres, Central Europe for Nokian Tyres.
Up to 38% renewable, recycled and ISCC PLUS certified materials
Nokian Tyres Seasonproof 2 has a share of up to 38% renewable, recycled and ISCC PLUS certified materials. It is the company’s first tire in commercial production with such a high share of renewable and recycled materials. For example, the resin and silica used in the tire are from renewable resources. Recycled materials include carbon black and steel. The materials are found in all sizes within the product family available for consumers and also enhance the tire’s driving properties.
“By incorporating renewable materials, we have been able to boost the tire’s performance while also lowering the rolling resistance. We are committed to finding renewable or recycled options for traditional fossil-based materials, and together with various partners keep researching for new innovative options”, says Teemu Soini, Vice President of Innovations and Development at Nokian Tyres.
Nokian Tyres’ Romania factory, where the product is produced, has also received the International Sustainability and Carbon Certification (ISCC) PLUS, making the use of the certified materials possible in Seasonproof 2. ISCC is a globally applicable sustainability certification system.
“The ability to introduce a tire with up to 38% of renewable, recycled and ISCC PLUS certified materials to the market is the result of long-term development work. Earlier, we have for example launched the Nokian Tyres Green Step concept tire made from 93% recycled and renewable materials and demonstrated the usability of a groundbreaking new renewable material in tires by presenting the Nokian Tyres Green Step Ligna concept tire”, continues Soini.
First new tire to be produced in the world’s first full-scale zero CO2 emission tire factory
The Nokian Tyres Seasonproof 2 is the first tire available for consumers commercially produced in the new Nokian Tyres factory in Oradea, Romania. The factory is the world’s first full-scale tire factory with zero CO2 emissions. The Romania factory was inaugurated in September 2024 and is starting tire deliveries in Spring 2025.
* Exact percentage depends on tire size and its design. Nokian Tyres Seasonproof 2 contains up to 38% renewable and recycled raw materials, of which 2% are ISCC PLUS mass balance approach certified from bio-based, bio-circular and/or circular feedstock. Typical variation between tire sizes is around 1%. Nokian Tyres reduces the amount of fossil-based raw materials in tires by using the ISCC PLUS certified materials and by continuously searching for new recycled and renewable alternatives.
Further information:
Download the product release, photos and videos
Read more about the Nokian Tyres Seasonproof 2
Nokian Tyres' purpose is to make the world safer by reinventing tires, and how they are made, over and over again - a safer place to drive, work and live now and for generations to come. Inspired by our northern heritage, we develop and manufacture premium tires for passenger cars, trucks and heavy machinery with sustainability at the heart of all our operations. Our Vianor chain provides tire and car services. We are some 3,800 people with net sales of EUR 1.3 billion in 2024, and together we lead the journey to smarter driving for people and for businesses. Nokian Tyres is listed on Nasdaq Helsinki. Further information: www.nokiantyres.com, company.nokiantyres.com
