FUTUREPROOF

Futureproofing resilient European on- and off-road mobility

Nokian Tyres FUTUREPROOF research, development and innovation program confronts the key challenges of future mobility through solutions related to for example the digitalization of tires and traffic, sustainable product lifecycle and advanced manufacturing technologies. It crosslinks industries to join the common cause to futureproof traffic and tires with innovations across business, process, and technical domains.

The FUTUREPROOF program is funded by Business Finland.

The four FUTUREPROOF streams

The FUTUREPROOF program aims to drive significant sustainability advancements and green transitions in the tire industry within four streams.

Future Mobility and Business stream transforms business models by understanding customer needs and leveraging technological capabilities to create superior, innovative products.

Sustainable Tire Lifecycle stream targets new materials and manufacturing innovations to meet industrial needs sustainably.

Digital Foundation stream encompasses smart tires, AI and R&D tools.

Advanced Manufacturing stream seeks to enhance automation and data utilization, aiming for zero-emission production.

Aiming to involve over 100 partners

The FUTUREPROOF ecosystem relies on partnerships to accelerate development and introduce new expertise. Expanding and deepening partnerships, the program fosters the development of sustainable materials, digital technologies, and business models. Cross-industry and cross-research collaborations aim to generate new multi-disciplinary competencies and solutions.