FUTUREPROOF


Futureproofing resilient European on- and off-road mobility
Nokian Tyres FUTUREPROOF research, development and innovation program confronts the key challenges of future mobility through solutions related to for example the digitalization of tires and traffic, sustainable product lifecycle and advanced manufacturing technologies. It crosslinks industries to join the common cause to futureproof traffic and tires with innovations across business, process, and technical domains.
The FUTUREPROOF program is funded by Business Finland.
The FUTUREPROOF streams
The FUTUREPROOF program aims to drive significant sustainability advancements and green transitions in the tire industry within four streams.

1. Future Mobility and Business
Future Mobility and Business stream transforms business models by understanding customer needs and leveraging technological capabilities to create superior, innovative products.

2. Sustainable Tire Lifecycle
Sustainable Tire Lifecycle stream targets new materials and manufacturing innovations to meet industrial needs sustainably.

3. Digital Foundation
Digital Foundation stream encompasses smart tires, AI and R&D tools.

4. Advanced Manufacturing
Advanced Manufacturing stream seeks to enhance automation and data utilization, aiming for zero-emission production.
FUTUREPROOF Roadmap
Check out our roadmap.
Aiming to involve over 100 partners
The FUTUREPROOF program relies on partnerships that form the FUTUREPROOF ecosystem. The ecosystem accelerates development and introduces new expertise with cross-industry and cross-research collaborations. Its aim is to generate new multi-disciplinary competencies and solutions.
QUESTIONS?
Contact us at [email protected].
Latest Nokian Tyres sustainability news

The Nokian Tyres Green Step Ligna concept tire wins at the New Wood 2025 bioeconomy breakthrough competition
The Nokian Tyres Green Step Ligna concept tire, developed in collaboration with UPM, was named the winner of the 2025 New Wood competition.

Joining the SDG Flag Day campaign in support of the UN Sustainable Development Goals
This week we join the global SDG Flag Day campaign to show our support for the UN's Sustainable Development Goals.


