Value creation

Talents: 3,800 highly skilled professionals in 14 countries.

Talent enablers: safe place to work, collaboration and continuous learning, equal opportunities and fair treatment, recognition for good performance and achieving the goals, work-life balance.

90.4 kt used.

• Raw material suppliers: 150+.
• Total energy consumption: 1,061 TJ.

• Innovation center in Finland.
• Factories:
  • Passenger car tire factories in Finland, US and Romania.
  • Heavy tire and Wheel factories in Finland.
  • Carefully selected manufacturing partners complement own production.
• Test centers: two in Finland, one in Spain.
• Extensive distribution network.
• 174 own service centers (Vianor).

• Brand heritage:
  • Over 90 years of experience in vehicle tires as the world’s northernmost tire company.
  • Inventor of the winter tire.
  • Preferred partner and established user loyalty.
• Company culture: pioneer spirit, global team made for demanding conditions.
• Values: We care, drive innovation and succeed together.​​​​​​​
• Product development:
  • Nearly a century of experience in designing tires for the harshest conditions and leading the way in safety and sustainability innovations.
  • Lean and agile product development enables exceeding the customer needs in fast changing automotive sector.
• Intellectual property: trademarks and patents.
• Networks: established partnerships, research collaborations, industry-wide collaborations, universities, niche talent networks, distribution networks, tire industry organizations.

• Equity EUR 1,272.4 million.
• Interest-bearing net debt EUR 613.1 million.
• Capital expenditure EUR 350.1 million.
• R&D spend 1.9 procent of net sales.

• Safety: Safest tires for all conditions.
• Supply chain: Responsive and effective.
• Brand: Consumer-trusted premium brand.
• Sustainability: Leader in sustainability.
• Team: Nokian Tyres team.

Nokian Tyres is the market leader in premium car tires in the Nordic countries and is pursuing significant growth in North America and in Central Europe. 

• Nordic Countries, North America, Central Europe.
• Products sold in 46 countries.

• Passenger car tires: Replacement tires for cars, SUVs,
  and pick-up trucks: 600 million tires.
• Heavy tires: Market worth USD 32 billion.

• Net sales EUR 2 billion.
• Segments operating profit ~15 procent.
• Net debt/Segments EBITDA 1-2.

• Increase the share of recycled or renewable raw materials in tires to 50 percent by 2030.
• Reduce absolute Scope 1 and 2 GHG emissions by 42 percent by 2030 from 2022 base year.
• Achieve net-zero greenhouse gas emission level by 2050 in line with the Net-Zero Standard of the Science Based Targets initiative.
• Decrease accident frequency (LTIF) from 8.3 (2018) to 1.5 by 2025.
• Audit 100 percent of significant high-risk suppliers by 2025.
• Develop personnel well-being.

• Tailor-developed performance: Unique top-tier products for different markets and conditions.
• Market leader in premium car tires in the Nordic countries
• Leader in winter tires:
  • Consistently top-ranked in independent tests in the Nordics.
  • Praised by North American consumer reports.
  • Pioneer in winter tires for electric cars.
• Leader in all-weather and light truck tires: Unique segments in North America.
• Leading manufacturers of special heavy tires for segments such as forest and agricultural machinery. 
  • Long-term partner of leading forestry machine manufacturers.
• Prepared for mobility transformation:
  • Full product portfolio compatible with electric vehicles.
  • Nokian Tyres Intuitu smart tires for monitoring tire condition. 
• Professional tire purchase and car maintenance experience by Vianor

• Leadership in sustainability:
  • Among top 1 procent by EcoVadis.
  • First tire company to have its sustainability targes accepted in Science Based Targets.
• Lowest CO2 emissions in the industry:
  • World’s first zero CO2 emission tire factory in Romania.
  • Finnish factory CO2 emission intensity at very low level: below 100 kg CO2/product ton.
  • The US factory the first tire factory in the world to earn LEED v4 Silver certification.
• Ambitious raw material targets:
  • 50 percent renewable or recycled raw materials by 2030.
• Breakthrough R&D in renewable materials:
  • First to engineer wood-based lignin for tire application with the potential of replacing fossil fillers with a 100 percent renewable alternative.

• Brand power: Strong in the premium tire segment in core markets and in special segments.
  Leading brand for Nordic winter tires.
• Innovation pipeline: Continuously renewing and improving product portfolio.
• Shareholders:
  • Nokian Tyres is investing in profitable growth and is committed to delivering sustainable long-term shareholder value.
  • Nokian Tyres’ dividend policy is to pay a dividend of at least 50 percent of net earnings. Nokian Tyres has a strong track record of delivering sustainable dividends.

• Safe driving in all conditions: on the road and off the road.
• Tires’ continuously advancing safety properties remain high throughout their lifecycle.

• Workplace safety and well-being including physical and psychological safety.
• Workplace satisfaction measured by Drive Engagement survey (score 72 in 2024, global benchmark 75).
• Inclusive culture: fostering an environment where all employees feel valued and included.
• Career development and work-life balance: enhancing professional growth.
• Recognition and rewards for contributions.
• Financial and job security.

• Targeting net-zero CO2 emission production and circularity of raw materials.
• Sustainable tire lifecycle: continuously decreasing the environmental impact of tires.
• Accelerating tire industry change: pioneering innovations and ambitious goals drive wider industry change by raising the industry’s standards.
• 90 percent of Nokian Tyres® branded tires have low rolling resistance, reducing fuel and energy consumption.
• Significant reductions in CO2 emissions: over 75 percent decrease in emissions from tire production (scope 1+2) since 2015, and further reductions in scope 3 emissions.
• 49 percent of energy used in tire factories was renewable in 2023.
• No waste to landfill from tire production since 2022.
• High recycling rates: Finland 100 percent, Europe 95 percent, US 79 percent.
• Ethical and sustainable sourcing practices.

• EUR 232.2 million in personnel wages, salaries, and other employment expenses.
• EUR 1.7 million in taxes.
• EUR 76 million in dividends.
• Supplier purchases to a total of 3,500 suppliers.

• Continuity: forward-looking innovations ensure business continuity amidst global megatrends.
• Regional vitality: manufacturing operations support regional vitality.
• Safer mobility, safer communities: each tire generation is safer and more sustainable.
• Sustaining road condition: leading studded tire technology reduces road wear below stringent regulations.
• Accelerating multi-industry success: fostering new business and growth opportunities across various industries.