Innovation
Innovating for demanding conditions
Our purpose is to make the world safer by reinventing tires, and how they are made, over and over again. This dedication propels us forward, often leading the industry with new innovations to improve safety, performance and environmental friendliness.
Our key innovation principle has remained the same for nearly a century: to develop tires for consumers driving in demanding conditions, who demand safety and durability from their tires in all circumstances.
Testing
Our tires are tested in real-life conditions in which only the toughest can make it so that you can drive safely everyday.
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Unique solutions for future mobility
Our FUTUREPROOF research, development and innovation program to confront the key challenges of future mobility.
Explore FUTUREPROOFStories on innovation
Nokian Tyres Snowproof 3P Delivers Nordic-Inspired Safety for Central European Winter Conditions
Another world’s first in winter driving
Nokian Tyres Hakkapeliitta® 01, the world’s first studded winter tire that automatically adjusts to temperature changes, ushers in a new era of winter driving.
