Innovation
Innovating for demanding conditions
Our purpose is to make the world safer by reinventing tires, and how they are made, over and over again. This dedication propels us forward, often leading the industry with new innovations to improve safety, performance and environmental friendliness.
Our key innovation principle has remained the same for nearly a century: to develop tires for consumers driving in demanding conditions, who demand safety and durability from their tires in all circumstances.
Testing
Our tires are tested in real-life conditions in which only the toughest can make it so that you can drive safely everyday.
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Unique solutions for future mobility
Our FUTUREPROOF research, development and innovation program to confront the key challenges of future mobility.
Explore FUTUREPROOFStories on innovation
Nokian Tyres launches the industry’s first award-winning smart tire technology with load-sensing
The Nokian Tyres Green Step Ligna concept tire wins at the New Wood 2025 bioeconomy breakthrough competition
The Nokian Tyres Green Step Ligna concept tire, developed in collaboration with UPM, was named the winner of the 2025 New Wood competition.
