Innovation
Innovating for demanding conditions
Our purpose is to make the world safer by reinventing tires, and how they are made, over and over again. This dedication propels us forward, often leading the industry with new innovations to improve safety, performance and environmental friendliness.
Our key innovation principle has remained the same for nearly a century: to develop tires for consumers driving in demanding conditions, who demand safety and durability from their tires in all circumstances.
Testing
Our tires are tested in real-life conditions in which only the toughest can make it so that you can drive safely everyday.
Read moreStories on innovation
By 2035 we may have tires that automatically adapt to changing driving conditions
Nokian Tyres innovates continuously to meet the needs of the drivers and driving conditions, and all parts of the tire, the tread pattern, rubber compounds and tire structure, are under continuous development.
The right tires bring more miles, comfort and safety to electric driving
The number of EVs sold worldwide is growing year by year. The increasing electrification of driving also affect tire design
What’s the difference between all-season, all-weather and winter tires?
Winter driving is safe when you have tires that fit your driving conditions. But how do you know which one is the right for you?