Innovation
Innovating for demanding conditions
Our purpose is to make the world safer by reinventing tires, and how they are made, over and over again. This dedication propels us forward, often leading the industry with new innovations to improve safety, performance and environmental friendliness.
Our key innovation principle has remained the same for nearly a century: to develop tires for consumers driving in demanding conditions, who demand safety and durability from their tires in all circumstances.
Testing
Our tires are tested in real-life conditions in which only the toughest can make it so that you can drive safely everyday.
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Unique solutions for future mobility
Our FUTUREPROOF research, development and innovation program to confront the key challenges of future mobility.
Explore FUTUREPROOFStories on innovation
Nokian Tyres’ next generation smart tire technology awarded a prestigious silver distinction
Lead to Circularity: On a journey toward a smaller environmental footprint
New raw materials, extending tire life cycle and improving its recycling are our key tasks.
Lead to Safety: Smart tires make work safer and more efficient
Tires are an important safety feature on a vehicle and will become especially important under demanding and rapidly changing conditions. This is part of Nokian Tyres’ special expertise.