Innovation
Innovating for demanding conditions
Our purpose is to make the world safer by reinventing tires, and how they are made, over and over again. This dedication propels us forward, often leading the industry with new innovations to improve safety, performance and environmental friendliness.
Our key innovation principle has remained the same for nearly a century: to develop tires for consumers driving in demanding conditions, who demand safety and durability from their tires in all circumstances.
Testing
Our tires are tested in real-life conditions in which only the toughest can make it so that you can drive safely everyday.
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Unique solutions for future mobility
Our FUTUREPROOF research, development and innovation program to confront the key challenges of future mobility.
Explore FUTUREPROOFStories on innovation
40 years of innovation above the Arctic Circle
During the tire development process, tires are carefully tested to meet the demands of drivers in different regions. Testing ensures that tires are reliable in every driving condition imaginable.
Four decades of White Hell: the Ivalo test center celebrates its 40th anniversary
The 40-year-old center is the largest and most diverse winter tire testing environment in the world.
Safer winter work starts with safer tires
Nokian Tyres offers a winter solution for heavy machinery.