Sponsorship

At Nokian Tyres we are ready to rethink, retry and challenge ourselves every day. We give back to the community locally, regionally, nationally and internationally. Our approach to sponsorship mirrors our caring and innovative company culture and sustainable way of doing business.

We wish for sponsorships to advance the goals of both parties. Sponsorship recipients are selected to support the strategy of the company. We strive for long-term, systematic and productive cooperation that supports our strategy, values, brand and targets audiences relevant for Nokian Tyres.

Driving safety

As an expert in demanding conditions and premium tires, we believe it is our responsibility to promote safe and smart driving.

Local communities

As a good corporate citizen, we focus on supporting community and environmental projects in the areas where we operate with a local focus.

Innovation

As the tire industry pioneer, we are set to keep ahead. We enable smarter driving for people and businesses and lead the journey by example and inspiration. Having a firm grip of the future means envisioning the journey and innovating ahead of the curve with continuous development, an open mindset, and collaboration.

Corporate philanthropy is Nokian Tyres’ way of giving back to its community locally, regionally, nationally, and internationally. Donating time, products, services, and money to charities and nonprofits helps the company to build trust with its communities, consumers, and other companies, as well as to improve employee engagement.

In 2023, Nokian Tyres gave the Baltic Sea Action Group (BSAG) a Baltic Sea commitment for the years 2023–2026. Nokian Tyres’ commitment is focused on cooperation in BSAG’s Ship Waste Action initiative. The goal of the initiative is to establish an operating model in which wastewater from cargo ships is discharged in the harbor and the utilization of nutrients is enabled by circular economy solutions.

Nokian Tyres also entered a partnership with the Finnish Ski Association, becoming the main partner of Cross-Country Ski Team Finland as well as junior Cross-Country Ski Team Finland for the seasons 2023–24 and 2024–25. With the partnership, Nokian Tyres wants to support the top athletes representing Finland as well as the young future talents.

All our sponsorship activities are honest and in line with good business practices. For full transparency, all our sponsorship activities and donations are published annually in our sustainability report.

All donations with a value less than EUR 10,000 are approved by the President & CEO, above EUR 10,000 by the Board of Directors and above EUR 100,000 by the shareholders’ Annual General Meeting.

To ensure fruitful collaboration, we keep the number of sponsored projects limited. Nokian Tyres does not support any political or religious entities.